Even if you have to spend a few thousand dollars buying a quality domain name that is still a cheap investment when compared to the potential return, especially if your other marketing and conversion elements are done well. Published by Aaron WallContinue reading: Domain Names and Defensible Traffic

I think understanding the web and how search interfaces with other business models allows you to know many markets better than the market does. The hard part is investing without emotional attachment or greed. Published by Aaron WallContinue reading: What Market Isn’t Gamed?

Post about some of the ways Google collects usage, feedback, and relevancy data outside of the link graph. Published by Aaron WallContinue reading: A Proprietary Web Graph: Is Google Paying You to Edit Their Search Results?

Google’s Kim Malone announced that in the next couple months AdWords will start displaying content targeted ad locations. Is there a better way to get a list of relevant pages to acquire links from than to run a content targeted AdSense ad campaign and ping those webmasters? Published by Aaron WallContinue reading: Google AdWords to Show […]

With many companies offering free keyword research tools I recently created a keyword list cleaner that can be used to help you format keyword data into a usable format. Published by Aaron WallContinue reading: New Keyword List Cleaner Tool

James Hong and Danah Boyd recently posted about gift giving and the value of digital goods. Published by Aaron WallContinue reading: Valuing Digital Goods

A large part of making business successful is leveraging your authority and using nepotism to extend your sphere of influence. If things look a bit circular in nature that is because they are. Nearly everything you consume has a self promotional bias, but is that any reason to complain? Wouldn’t be even scarier if the […]

Not sure if it is correct to call it an algorithm update, but a number of keywords I watch I have seen large authority sites get demoted in favor of smaller niche players with spammy keyword rich backlink profiles. I am seeing things like spammy new(ish) lead generation sites outranking fortune 500s and long standing […]

One of the easiest ways to strengthen a leading market position is to give others in your market incentive to place your brand on their site. It is even sweeter if it comes with a link to your site. Published by Aaron WallContinue reading: Certified By…

Many top destination sites are adding blogs and other publishing formats to their site to build their authority and market-share. Published by Aaron WallContinue reading: Large Networks Adding New Editorial Content Formats

It is easier to profit from advertising if you first create enough value to draw a large audience. Published by Aaron WallContinue reading: Create Value, Then Profit

Post about how the viral nature of blogs and social sites makes link building and story spreading dirt cheap if you create content that caters to the active portions of the web. Published by Aaron WallContinue reading: The Golden Age of Pull Marketing

If links were to ever lose their value to other relevancy mechanisms those mechanisms would likely be some form of attention and linguistic profiling. Published by Aaron WallContinue reading: If Links Didn’t Matter…

Site design can be outsourced. So can programming, writing, and project management, but if you are not giving up an equity stake, and expect your workers to be the ideas guy eventually they are going to quit…at least if they have ideas worth sharing. As an entrepreneur you either need to have a lot of […]

MySpace grew too big to keep any sort of community feel the way that Digg has. It tried appealing to too large of an audience, and now it has no value outside of tracking the latest spam offers. Published by Aaron WallContinue reading: Who Uses MySpace?

Recently, in addition to the expansion of Elite Retreat, a couple more smaller niche SEO conferences have been announced. These conferences offer a great value because they allow you to be close to the facilitator. They are like buying consulting in the form of a conference. Published by Aaron WallContinue reading: More Niche SEO Conferences

What people you don’t know think of your site is a quick and cheap source of feedback on how to make it better. Published by AaronContinue reading: I Only Want What I Can’t Have

Once you give up distribution you move toward being a commodity unless you add extras or are selling a buying experience. Published by AaronContinue reading: The Cost of Distribution

I think SEO has to be considered mainstream at this point. The media writes about it, many media companies have bought my ebook, government regulated monopolies have bought my ebook, and now there is even a college course on SEO at Rice University. Published by AaronContinue reading: The Tipping Point for SEO

Post about the self fulfilling prophecy of blogging ethics. Published by AaronContinue reading: Why Most Bloggers Don’t Get Paid Properly

SEO for Firefox has been updated again. It now shows the number of pages from a site that are stuck in the supplemental results. Published by AaronContinue reading: SEO for Firefox Updated

Post about a recent example of what looks like spamming StumbleUpon. Published by AaronContinue reading: Spamming StumbleUpon

Once you give up distribution you move toward being a commodity unless you add extras or are selling a buying experience. Published by AaronContinue reading: The Hidden Costs of Distribution

Increased affiliate sales and affiliate conversion rate have shown the new SEO Book sales letter converts better than the old sales letter. Published by AaronContinue reading: New SEO Book Salesletter a Success

Google, which has been pushing checkout hard on their search results, has started placing checkout icons in AdSense ads. Published by AaronContinue reading: Google Checkout Logos on AdSense Ads

All major web companies are pushing APIs or mashups to try to gain more input on what people are interested in and how people use and consume information. Published by AaronContinue reading: A Marketer’s Love of Gadgets, Widgets, & Mashups

Post comparing the cost of a domain name or SEO to the price businesses pay for rent. Published by AaronContinue reading: Location: Comparing Online & Offline Business Costs

Using words without meaning or disclaiming the value of your marketing undervalues consumer trust. Published by AaronContinue reading: Brand Disconnects in Marketing Content & Product Packaging

A Cardinal recently said the Antichrist will be a pacifist. Published by AaronContinue reading: Religious Linkbait

Think of words associated with large untargeted traffic streams as being the new poison words, especially if you use contextual advertising. Published by AaronContinue reading: Earning More from AdSense & Cutting PPC Ad Buying Costs