(Philipp Lenssen and I started talking about cloaking in a corner of the web, and I figured it would make sense to talk about cloaking in a separate post. Consider this a me-typing-this-quickly post, but better to get something down than to not get a chance to talk about it.)
Cloaking is serving different content to users than to search engines. It’s interesting that you don’t see all that much cloaking to deliver spam these days. If you see people doing spam, they tend to rely on sneaky redirects (often via JavaScript) more than cloaking. For example, a blackhat might make a doorway or keyword stuffed/gibberish page plus something like a JavaScript redirect to go to a completely different page.
Here’s the recent timeline of Philipp Lenssen talking about cloaking and WebmasterWorld (WMW) as I see it:
- Philipp wrote this post in late November: http://blog.outer-court.com/archive/2006-11-28-n23.html
The basic point was that if you searched […]
Published by Matt Cutts
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