Posted by randfish
Yesterday, in my post on the Secret to Ranking at the Search Engines, I promised to unveil what exactly the "Linkerati" want from a website’s content. Today, I’ll do my best to explain, but first, I need to explain the motivation of the Linkerati and explore their level of influence.
Seeing as the word "Linkerati" is completely new and invented by yours truly, I feel that I have the right to expand its definition. Hence forth, Linkerati does not only refer to the tech-savvy, Digg-using, social media addicts of the web. It encompasses virtually anyone whose goal is to find external content and link to it, or whose own content creation on the web naturally means that they will create and/or share links. Thus, the following all fit the definition:
A legal researcher tasked with writing articles on Findlaw.com that reference articles or blog posts about conflicting legal opinions
The editor for the […]
Published by rand@seomoz.org
Continue reading: Creating Content that Appeals to a Link-Savvy Audience
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