« What I learned at SXSWi - Kathy Sierra YOUmoz Revisited: Some Tips for Contributers »

Posted by randfish
This week, I’ve authored several posts on appealing to those folks who provide natural links and those who link due to successful viral marketing campaigns (linkbait):

The Secret to Ranking at the Search Engines (on why appealing to link-savvy demographics is important)
Creating Content that Appeals to a Link-Savvy Audience (on topic foci that can draw in links)
Making a Site Link Friendly (on how to improve a site’s chances of earning inbound links)

For my next piece in this segment, I want to emphasize and explain why these tactics are universally applicable and explore some ways to entice natural links. While many marketers feel like they’re left out of the linkbait game because of the content focus of their sites, I’d posit that even the most boring, unsexy sites can both appeal to linkerati and create great viral content.
Let me walk you through the process of identifying linkerati in […]

Published by rand@seomoz.org
Continue reading: Every Site is Linkbait & Linkerati Worthy


Related with "Every Site is Linkbait & Linkerati Worthy"

Whiteboard Friday Vidcast - “The Linkerati Kid”

Posted by great scott! Well folks, you asked for it, you got it: After last Friday’s vidcast about cloaking was such a big hit, "Whiteboard Friday" is going to be a regular feature.  This week, following in the footsteps of Rand’s multiple posts about attracting the Linkerati, we’re bringing you a[...]


Religious Linkbait

A Cardinal recently said the Antichrist will be a pacifist. Published by AaronContinue reading: Religious Linkbait[...]


Tools for Linkbait and Viral Marketing

Tools for Linkbait and Viral Marketing Really understanding the value of good links and viral marketing seems to be a common struggle for many… Tools for Linkbait and Viral Marketing[...]


Unsavory Linkbait Dilemmas

Posted by Geektime Over the weekend, I posted on my nascent blog about a quality problem I have been having with one of my clients. For the past several months, my firm has been handling SEO duties for Promises Treatment Centers - the Malibu rehab facility. Many of you probably know[...]


Is Linkbait On Its Last Legs? (WebProNews)

Agency.com Bolsters Search Engine Optimization (SEO) New Directors Boost Search Practice at Interactive Agency (PR Newswire via Yahoo!… Is Linkbait On Its Last Legs? (WebProNews)[...]