Not sure if it is correct to call it an algorithm update, but a number of keywords I watch I have seen large authority sites get demoted in favor of smaller niche players with spammy keyword rich backlink profiles. I am seeing things like spammy new(ish) lead generation sites outranking fortune 500s and long standing industry association sites.
This is probably about the first update in a year that I have seen Google do anything major that bucks the trend of placing more and more emphasis on legitimate authoritative domains, although things are still shifting around quite a bit and will probably head back the other direction soon.
What are you seeing?
Published by Aaron Wall
Continue reading: Google Algorithm Update / Refresh
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