Posted by Jonah Stein
Have you noticed the plus sign within some Google SERPs that started showing up next to invitations to map an address or get a stock quote a month ago?
Pundits are quick to conclude that this is a portal feature and that Google.com is compromising their search-only philosophy to become a “portalized non-portal.” (RC Jordan) They accept the obvious explanation that Google is embedding portal content in SERPs to improve stickiness and deprive competitors of traffic while extending the Google brand.
It is easy to dismiss these UI changes as a strategy for Google to gain market share for services that are not performing well. Leveraging a dominant platform to gain market share for another product or service isn’t new or particularly exciting—even if it can be very effective. Despite Google’s successes in search and online advertising, many of their other properties are not performing well. Google Finance, for […]
Published by jstein@alchemistmedia.com
Continue reading: Google Plus: A Sign Of The Future Of Search
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