Posted by randfish
Keyword cannibalization isn’t an issue that’s in the SEO forums much, nor is it something that many SEOs feature prominently in site reviews (at least, from my experience), but it can be detrimental to potential rankings for several different reasons. First, I’ll illustrate how keyword cannibalization happens.
It typically starts when a website’s information architecture calls for the targeting of a single term or phrase on multiple pages of the site. Many times this is done unintentionally, but results in several or even dozens of pages that have the same keyword target in the title and header tags. I’ve heard several clients explain the logic behind this in a similar fashion:
Client: I want Google to know my site is about "Plaid Checkered Pants" so I made that the title of every page.
Rand: Really?…
Client: I want people to link to me with "Plaid Checkered Pants" in the anchor text, so […]
Published by rand@seomoz.org
Continue reading: How to Solve Keyword Cannibalization
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