Posted by randfish
Back to basics time this Friday, and this time, it’s all about the only meta tag that still has relevance; the meta description tag. Meta descriptions have three primary uses:
To describe the content of the page accurately and succinctly
To serve as a short, text "advertisement" to click on your results in the search results
To display targeted keywords, not for ranking purposes, but to indicate the content to searchers
Great meta descriptions, just like great ads, can be tough to write, but for keyword-targeted pages, particularly in competitive search results, they’re a critical part of driving traffic from the engines through to your pages. Their importance is much greater for search terms where the intent of the searcher is unclear or different searchers might have different motivations.
There’s a few good rules to follow when writing meta descriptions that take advantage of their use in pulling in search […]
Published by rand@seomoz.org
Continue reading: Making the Most of Meta Description Tags
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