Bill Slawski did one of my favorite blog posts this week. He pointed to a Rolling Stone article that discusses how Trent Reznor of Nine Inch Nails fame is leading several people on a merry web chase to uncover websites from a bleak, dystopian future.
Starting from bolded letters in concert T-shirts, searchers quickly find sites that discuss parepin, a fictional additive (with some mysterious side-effects) that is added to the water supply in the future. Other sites look optimistic, but reveal a darker sentiment when you scrub through them in different ways.
Let’s take a quick look at the campaign from an SEO perspective. What was good? I noticed a few things:
- Check out the text from http://iamtryingtobelieve.com/purpose.htm. It’s so jittery that it’s hard to read, but if you view the source, you’ll notice that it’s mostly text content, which lets search engines index it.
- The buzz built pretty organically. USB […]
Published by Matt Cutts
Continue reading: Nice piece of viral marketing: NIN
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