When users get what they want from you quickly and easily, they’re more likely to come back next time. (Shh. Don’t tell anyone else this vital secret.) Part of that is feeling that they aren’t “trapped”–that they can leave you behind if they want.
That’s why I was happy about Eric Schmidt’s quote from the Web 2.0 conference last year. He spoke against trapping users’ data so that they can’t get to it. Dan Farber covered the interview:
“We build a very good targeting engine and a lot of business success has come from that. We run the company around the users–so as long as we are respecting the rights of end users and make sure we don’t do anything against their interest, we are fine,” Schmidt said. He noted that history has shown that the downfall of companies can be doing things for their own self interest. “We would never trap […]
Published by Matt Cutts
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