Reasons Why Corporate Blogging Fails

Posted by randfish
The task of corporate blogging encapsulates a plethora of pitfalls. Recently, my consulting work and a number of colleagues have illustrated some of the worst problems plaguing companies who attempt to enter the world of blogging. WIth a little luck, pointing out some of these threats can help to alleviate issues for those who might attempt the endeavor in the future.

Blogs vs. Corporate Culture
In many cases, a blog is NOT right for your company. Some companies simply don’t have the flexibility to tolerate a human voice - their rigidity is a closely guarded asset and one they’re unwilling or unable to loosen. In these instances, it’s not wise to pursue a corporate, rigidly structured, dispassionate, impersonal blog. Instead, concentrate on your existing formal website and use other tactics to communicate. A blog’s unique characteristics don’t match with every organization, and it’s better to recognize […]

Published by rand@seomoz.org
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