Domain Names and Defensible Traffic »

Here is a question about changing URLs that I recently received that I thought would be of use to others considering a similar situation:
“We are considering changing our policy regarding URLs for sites. Right now each one has its own URL, i.e., domainname.com. We are considering changing them to: www.ourbrandname.com/olddomainname/. There are strong business reasons to do so. Are there

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Continue reading: The Cons of Changing URLs


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