Posted by JaneCopland
Online reputation management is something that most of us have done. We’ve all crafted something on our blogs or social networking profiles to project a specific image to the public. Unless a blog or profile is private, we have no idea who that "public" might include. Our friends and family are the most likely viewers, but there’s the chance that people we don’t like, people who don’t like us or complete strangers are checking us out online. So we show our off best sides, effectively Photoshopping out our blemishes for public consumption.
So what happens when simply creating flattering content on your own websites isn’t enough? What happens when you’ve really messed up and the SERPs are flooded with negative news when someone searches for your name?
A while ago, SEOmoz had an individual approach us for reputation management work. This person wanted us to "get rid of" the problematic […]
Published by jane@seomoz.org
Continue reading: The Ethics of Reputation Management (or, "Getting Stuff Deleted From Google")
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