Posted by randfish
If there’s one issue that causes more contention, heartache and consulting time than any other (at least, recently), it’s duplicate content. This scourge of the modern search engine has origins in the fairly benign realm of standard licensing and the occassional act of plagiarism. Over the last five years, however, spammers in desperate need of content began the now much-reviled process of scraping content from legitimate sources, scrambling the words (through many complex processes) and re-purposing the text to appear on their own pages in the hopes of attracting long tail searches and serving contextual ads (and other, various, nefarious purposes).
Thus, today, we’re faced with a world of "duplicate content issues" and "duplicate content penalties." Luckily, my trusty illustrated Googlebot and I are here to help eliminate some of the confusion. But, before we get to the pretty pictures, we need some definitions:
Unique Content - written by humans, completely […]
Published by rand@seomoz.org
Continue reading: The Illustrated Guide to Duplicate Content in the Search Engines
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