Posted by randfish
I hate to revisit this topic again so soon, but it appears to require clarification for many folks. I’ve tried to lay out the process of how this theory works as clearly as possible, and provide a few examples.
In our example above, the W3C page (a highly valuable resource on web standards) linking to your page can have an impact on the rankings of all the pages on your site. This isn’t just a replication of the classic PageRank flow model (PageRank in its original form is nearly dead, IMO), it’s an indication of all the tasty factors that the W3C can pass to your site making the search engines take your domain’s content a bit more seriously.
The general premise seems simple to me - search engines provide recognition to a domain based on the trust and editorial weight it has received from current and past links. Content […]
Published by rand@seomoz.org
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