Posted by randfish
How I despise those awful, cheesy pages promoting the "secrets" of search engine optimization. How I loathe the slick salesman pictured in fuzzy, 1980’s-style photography promising you "the hidden tactics SEOs don’t wan’t you to know." When most search folks think of the "ultimate secret" in SEO," they probably think about one of these:
Keywords in the Title Tag
Spiderable Links & Content
Anchor Text in Links
Links from Quality Websites
Those are all good pieces of advice, and important to high rankings, but even the last one (links from quality websites) doesn’t convey the most important part of successful ranking campaigns. If there is one key to high search engine rankings, a single piece of advice that unlocks the door to the top of Google & Yahoo! it’s this: Your website must appeal to a link-savvy audience.
Simple? Sadly, no. The truth is that the very best website in the […]
Published by rand@seomoz.org
Continue reading: The Secret to Ranking at the Search Engines (that’s really no secret at all)
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