Posted by randfish
Since Google released their patent application on historical information way back in March of 2005, search marketers have recognized that trends in temporal link and content analysis do have a real impact on rankings. What isn’t quite clear is how this concept functions, and it’s the subject of tonight’s stay-up-until-2am-blogathon.
The engines are trying to measure patterns - they’re looking for indications of increasing or decreasing relevance and authority that temporal trends provide. There’s several specific items they want to identify:
Content growth patterns - how often does a particular site tend to add new pages
Content update patterns - how often are documents edited and updated
Link growth patterns - how often are new links pointing to the site
Link stagnation patterns - does the number of links to the site stagnate or decrease
There’s also some calculus here - they’re not just interested in how many links pointed […]
Published by rand@seomoz.org
Continue reading: Tracking Temporal Trends in Content and Link Growth
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