Posted by randfish
Today I want to touch on two issues that, when improperly perceived, can negatively impact how search marketers and site owners build out their campaigns.
Links to Pages & Domains
Many folks new to search marketing, and even some with experience, incorrectly assume that many elements of the PageRank model are still in place, including the idea that the link weight, anchor text relevance and trust passed from a link influence only the single page targeted by that link. In fact, the reverse is true - a link from a high quality, trusted source can raise the rankings of many pages on a domain because the search engines aren’t just counting the link as a vote for the singular page, but as a vote for the entire domain.
This interpretation contributes to what I often call the "Wikipedia Factor" - pages at Wikipedia that have no external inlinks and only one or two […]
Published by rand@seomoz.org
Continue reading: Two Clarifications on How Search Engines Interpret Links
Related with "Two Clarifications on How Search Engines Interpret Links"
Even the Search Engines are Bad at Optimization
Yahoo! allows paid inclusion members to buy quick links in the search results and indexes sites more fully if they use Yahoo! for their site search. Published by Aaron WallContinue reading: Even the Search Engines are Bad at Optimization[...]
The Secret to Ranking at the Search Engines (that’s really no secret at all)
Posted by randfish How I despise those awful, cheesy pages promoting the "secrets" of search engine optimization. How I loathe the slick salesman pictured in fuzzy, 1980’s-style photography promising you "the hidden tactics SEOs don’t wan’t you to know." When most search folks think of the "ultimate secret" in SEO," they probably[...]
How Can Search Engines Help You with Your…
What Are Search Engines? Most of us often face the problem of searching the web. Nowadays, the global network is one of the most important sources of… How Can Search Engines Help You with Your...[...]
Internet
Theme Search Engines - Custom Search Engine - Vertical Search Engines - Web2.0 Search Engines - Local Search Engines - Social Networking Search… Internet[...]
Internal Links versus External Links
Internal Links versus External Links SEOmoz released its latest version of the search ranking factors document that Rand Fishkin originally compiled a… Internal Links versus External Links[...]
