Posted by risabb
With the wind chill factor at –2 degrees in New York on Tuesday, 3/6/07, I attended an awesome seminar at the New York Hilton, “The New Age of Web 2.0 Marketing,” presented by ClickZ and sponsored by Unica. It was free, and it was great!
I used to think that there were two main parts to a successful website: web design/development/usability and SEO/M.
Now I know that there is a third part: analytics. Unlike web design and SEO/M, which are creative and multi-faceted, analytics is about trends and numbers. Analytics is a dedicated function. Successful websites use analytics to drive their web design and SEO/M tactics.
Rebecca Lieb was the moderator and the speakers were David Schatsky, President of JupiterKagan, Steven O’Brien, Vice President of Unica Corporation, and Judah Phillips, Director of Web Analytics for Reed Business.
What is Web 2.0?
Judah Phillips defined Web 2.0 as: […]
Published by risa@rb3webdesign.com
Continue reading: Web 2.0 Marketing, Analytics, and Getting Psyched for SES NY!
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