Posted by randfish
The business of optimizing websites for search engines is an immensely difficult, convoluted task. It requires a massive amount of knowledge, an incredible dedication to keeping up with one of the fastest moving industries on the planet and a ruthless addiction to testing and analytics. Here’s my list of some of the reasons SEO/M is so challenging (not that I don’t love it, of course):
Search Engine Guidelines & Offerings
The search engines constantly refine their parameters for inclusion, acceptable practices and even display properties. In the past 2 years, we’ve seen major events like nofollow, the introduction of Webmaster Central, new guidelines on paid links, policies related to supplemental results at Google, the launch of Yahoo! Site Explorer, the Sitemaps program and dozens more. Only yesterday, Yahoo! came out with a new parameter to help eliminate the usage of the Yahoo! directory data from a […]
Published by rand@seomoz.org
Continue reading: What Makes SEO & SEM So Damn Hard
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